Project Overview

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NUX is a project carried out as part of the UX prototyping course of my master's degree. The mandate: design a complete multimedia application (movies, games, various content) and deliver a high fidelity prototype on Figma, following a comprehensive design process.

The objective: master an end-to-end UX cycle, demonstrate the ability to generate research-based design opportunities and then integrate them into a coherent solution ready to be presented.

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My Role

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Individual project. I have taken on all of the following responsibilities:

• Project planning and management;
• Preliminary research and persona creation;
• Recruiting participants;
• Qualitative UX research;
• Card sorting & information architecture planning;
• Low fidelity wireframes & high fidelity prototyping (Figma);
• Remote user testing + session analysis;
• Final presentation of the solution and strategic rationale.

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Challenges

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The fictional company wanted to offer a multi-purpose multimedia application. The challenges:

• Understand the mental models related to the navigation between different types of content (movies, games, various media);
• Simplifying access to the contents;
• Aligning user needs (speed, clarity, cognitive cues) with The business mission (increase engagement and content consumption);

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Methodology

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Card Sorting

• Find the mental models associated with content categories;
• Reveal natural groupings in order to optimize the information architecture.

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User Tests on Low-Fidelity Prototypes

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Objectives:

• Validate the information architecture;
• Identify the points of friction in key journeys.

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Information Architecture and Interface Design

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1. Information architecture (Miro) : Summary of card sorting results → creation of a simplified AI;

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2. Low fidelity wireframes (Figma) : first variation of the interface, then second iteration after first user tests;

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3. High fidelity prototype (Figma) : UI design with 7 product views;

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Conclusion and Learnings

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This project allowed me to demonstrate my ability to:

• Transforming qualitative data into structuring design decisions;
• Build a high fidelity prototype aligned with real observations;
• Iterate quickly thanks to well-orchestrated user tests;
• Design a user interface that incorporates corporate branding.

If I had to continue or refine the project, I would add:

• A/B tests on the content directory page;
• Further exploration of content personalization (validate with users).